Chopard expands their shopping U.S. market reach with the launch of an online e-commerce boutique on September 27th that now supplements their existing five boutique locations across the United States. While Chopard understands that in a luxury marketplace, consumers often want to touch, feel the weight of, and see the lights gleam on watch and jewelry before purchase, they are committed to increasing grand awareness, generating new business, prodivind more detailed product information, and driving traffic to stores. Many online shoppers use a company website as a first line of reconnaissance, to research the products they hope to buy. Then, armed with information, and a sense of what they would like to purchase, move on to try items on in stores.
The Chopard E-boutique is equipped to provide consumers with all of the information they need to enter stores as educated customers. It provides brand new photographs of the nearly 650 featured products with detailed information for each piece. Accessories at price points from just over $100 to just over $65,000 are available including the popular and well established Happy Diamonds, Imperiale, Classic racing, L.U.C., Haute Joaillerie collections alongside limited editions and special items. The e-boutique is at once a resource for finding the right item, using the store locator, and purchasing in person or a streamlined shopping site for busy shoppers to pick up gifts or personal treats.
Photos Courtesy of Chopard