Chanel Transforms Place Vendôme Into an Homage to Nature and the Passage of Time


Traditionally reserved for the Autumn / Winter Haute Couture fashion shows, July Fashion Week in Paris has now also become THE rendezvous for the presentation of the latest Jewellery and High Jewellery collections.

The list of Houses that show off their creations reads like an extract from “The Ultimate High Jewellery and Watches Guide”; more than 15 of them opened their doors to us this week to present their superlative collections boasting outstanding gemstones, original designs, and master craftsmanship. At this level, we are clearly talking about works of art, if not masterpieces, as demonstrated here with this ‘Moisson Ensoleillée’ brooch from “Les Blés de Chanel” and its profusion of diamonds and yellow sapphires, set on 18K white and yellow gold and platinum

Central 10.2-carat octagonal-cut yellow sapphire, 6 marquise-cut diamonds for 1.9 carats, 7 pear-cut diamonds for 1.3 carats, 13 marquise-cut yellow sapphires for 6.3 carats, 168 brilliant-cut diamonds for 2.6 carats and 209 brilliant-cut yellow sapphires for 3.5 carats.

While one source of inspiration is architecture in urban life, the indisputable star of these collections is Mother Nature. Wheat was one of Mademoiselle’s lucky charms and has strongly influenced this Chanel collection, and so it was perfectly ‘natural’ that, among the hundreds of stunners we saw this week, one of the most extraordinary artistic creations was Place Vendôme itself, transformed into a stylized wheat field by Chanel.


Six months in preparation, French creator of street art Gad Weil patiently imagined and supervised the installation entitled ‘Blés Vendôme’ that required 1 million shafts of wheat, 120 m3 of sand, 1 km of wood for the stand, 4 tonnes of specially developed paint, and 500 people mobilised for the installation: farmers, painters, students of Art and Technical Schools, and street artists.

Creator of Street Art Gad Weil

For Weil, ‘Blés Vendôme’ is “a universal symbol of rebirth, and a reminder that when acting with respect and attention to the world around us, when we know how to interact with nature, we can find inspiration and harvest the fruits that will nourish and beautify mankind”.


With this fast-motion video in just 1’30” you can count the number of days and nights it took to install the artwork, and see Place Vendôme, with the help of Chanel, transformed before your very eyes into an homage to beauty, nature and the passage of time.

Photo credits: Chanel and Haute Time. Follow Haute Time on Instagram to catch all of the new releases as they happen.

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