By Roberta Naas Last night, at what may well be the most the most lavish tailgate party ever, Hublot announced its partnership with the legendary New York Giants as the Official Timekeeper and official luxury watch for the team. As such, the brand along with New York Giants’ wide receiver Victor Cruz – known as a fashion icon – unveiled the new Classic Fusion Aerofusion Limited New York Edition watches – inspired by the Giants. READ MORE
By Roberta Naas After nearly three years of complete renovation, the Cartier Mansion on Fifth Avenue re-opened last week with much fanfare. The completely revamped mansion is the stuff legends are made of – much like all of Cartier. In fact, the mansion was initially purchased nearly 100 years ago with a pearl necklace. READ MORE
By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries. READ MORE
By Roberta Naas In honor of the first Mikrograph created in 1916, TAG Heuer unveils the limited edition, convertible 100th anniversary Mikrograph 1/100th of a second Automatic Chronograph that READ MORE
By Roberta Naas This was a busy week in Miami for TAG Heuer, where the brand had several key brand ambassadors on hand, including Miami Marlins right-fielder Giancarlo Stanton and racecar driver Hilaire Damiron, at an event to celebrate the 100th anniversary is of the first Heuer Mikrograph watch, which was created in 1916. The 100 Years of Innovation exhibition took place at the Aventura Mall and showcased historical watches alongside some of the brand’s more innovative pieces of today, including its Connected watch and an all-new 1016 re-edition of the Mikrograph. Also on display were the original 1963 Carrera and READ MORE
By Roberta Naas Recently, Vacheron Constantin selected the United States for its worldwide launch of the new Overseas World Timer and other watches – marking the first time a worldwide launch for the brand took place in America. During an exciting multi-day event, we had the distinct opportunity to spend quite a bit of time talking with brand CEO, Juan-Carlos Torres. It was a very candid interview, during which Torres stated that our industry may be in a crisis and described ways brands and retailers may want to re-think business to attract today’s consumers.
In addition to sharing his thoughts on the difficult economic climate facing the watch industry today, he also discussed the American market for watches, the READ MORE
By Roberta Naas Last night at a lavish event at The Duggal Greenhouse in Brooklyn, Piaget unveiled its all-new stainless steel Piaget Polo S watch line. Consisting of five models, the Piaget Polo S marks the first time the brand has introduced a stainless steel collection. The launch of the line also marks a new focus for Piaget: the Game Changer generation. Several factors make the READ MORE