By Roberta Naas While Stan Wawrinka stands out on the court at the US Open Tennis Championships, one alluring reason may be his hot pink watch strap -- on an Audemars Piguet Royal Oak Offshore watch. However, many other top tennis stars are watch brand ambassadors, here we bring you a look at

By Roberta Naas Rio 2016, the XXXI Olympic Games, proved to be intensely satisfying (and dissatisfying in some ways) for America. American athletes claimed the highest number of medals – 121 -- including 46 Gold, 37 Silver and 38 Bronze. Women won 27 of those 46 Golds. Some of the winners of this year’s Gold medals were also from other countries around the world. Here we bring you a look at four winning athletes who are also watch brand ambassadors.

By Roberta Naas Haute Time’s co-founder and famed NBA player Carmelo Anthony was a leading member of Team USA men’s basketball, which took the win in Rio. The men’s basketball team took home its third consecutive Olympic gold medal.

By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.

By Roberta Naas On the last day (August 21) of this year’s Rio 2016 Summer Olympic Games, Jamaican-born sprinter Usain Bolt will turn 30. No matter how he fares during the Games, the 6’5” soft-spoken, incredibly relaxed young man will still have a legend of accomplishments to boast. Nicknamed “Lightning Bolt,” he is regarded as the fastest person ever timed and holds world records for the 100-metter and 200-meter events. Additionally, among so many other accolades, he has won six gold medals in sprinting at the Olympic Games, is an 11-time world champion, and has been awarded the Laureus World Sportsman of the Year three times. A Hublot brand ambassador, Bolt is ready to take to the track at Rio 2016, but before he left for Brazil, he shared some thoughts on sports and time in an exclusive interview

By Roberta Naas As the 98th PGA Championship is in full swing, Rory McIlroy, Omega brand ambassador, shares his thoughts with us about time and golf and the Baltusrol course.

Thomas Keller, Michael Chow, Daniel Boulud, Eric Ripert and Daniel Humm have a few key things in common. The first is obvious: they are among the most famous faces in the food industry. Another less overt trait that unifies these chefs and restaurateurs is their love of watches.