A-listers from all walks of the entertainment industry flocked to Los Angeles to join Cartier in the relaunch of its coveted Panthere de Cartier watch collection.
Last Friday, Milk Studios, a spacious photography venue in the heart of Hollywood, turned into the outsized insides of a jewelry box that coddled Cartier’s star-studded fete. The glamorous event was hosted by Sofia Coppola, Cartier International CEO Cyrille Vigneron and Cartier North America President and CEO Mercedes Abramo.
Shunning Cinco de Mayo for the opulence of the unveil party were celebrities in the ranks of Sienna Miller, Dakota Johnson, Miranda Kerr, Lily Collins, Kristen Dunst, Dita von Teese, to name but a few. The high-profiled guests sipped champagne as a welcome and later enjoyed a raw bar and the culinary creations of The French Laundry chef Thomas Keller. Acclaimed performers Alicia Keys, Lion Babe and DJ Mark Ronson kept the spirits soaring with special gigs.
At the center of the attention, though, roared the Panthere de Cartier watch, which the almost two-century old maison has chosen to revive this year. Fierce and stealthy, the panther has been a beloved Cartier symbol since the remote 1914. That year saw the release of the first “panther” piece – a bracelet watch with onyx and diamonds. It was not until 1983, however, that the Panthere de Cartier collection premiered. The panther line grew until the early 2000s, when the brand discontinued it.
Waking back to life, the Panthere de Cartier comes in two sizes – 22mm and 27mm – and nine iterations – from affordable plain steel models to pieces of white gold, diamonds and enamel. Linked to brick-lay bracelets with concealed folding clasps, all watches are fueled by a quartz movement. The timepieces bring back the elegance, power and confidence that have come to define the Cartier woman for years.