Burberry celebrated the launch of the first ultra-luxe automatic watch collection with a party at their flagship store on 121 Regent street. While Burberry has designed watches previously, this collection takes the brand’s timepieces to a new level of luxury, starting at 1,275 pounds, and drawing information from the brand’s iconic trench coat line. Each watch exemplifies the brand’s three central product standards as defined by Creative Officer Christopher Baily: heritage, craftsmanship, and quality.
The party drew all of the young British glitterati who came out to show their support for Baily’s latest venture, including the stars of the watch’s ad campaign Gabriella Wilde and Rob Pryor alongside Burberry girl Victoria Pendleton, actress Olivia Grant, and musician Roo Panes. Singer Ren Harvieu performed in front of the largest screen found in a retail space featuring a backdrop of men flying with umbrellas.