Bulgari hosted the launch of the Giardini Italiani high jewelry collection in Paris on Tuesday inside the brand’s Georges V boutique. The event, a mix of sparkle and glamour, took place during the rush of Haute Couture, which brings together the most influential high jewelry designers every summer.
Bulgari’s Paris flagship boutique concentrated the excitement of Haute Couture, as the brand’s CEO, Jean-Christophe Babin, welcomed more than 300 guests on the boutique’s step and repeat for a private party to celebrate its new collection.
American actresses Amber Heard and Michelle Rodriguez both sublimed their black gowns and red lipstick with exquisite Bulgari pieces. French actress and brand ambassador Juliette Binoche, and Princesses Clotilde Coureau and Lilly zu Sayn Wittgenstein Berleburg also attended the private event.
The Giardini Italiani High Jewelry collection is said to pay tribute to architects, sculptors and painters of the Renaissance, an era marked by the manual transformation of nature into architectural gardens.
Just as Italian landscapers used natural elements as their main inspiration, Bulagri unveiled a collection of jewelry pieces inspired by water fountains, flowers, marble statues and green bushes to express the fragility and magic of these elements.
The new Bulgari Giardini Italiani High Jewelry collection comprises one hundred unique pieces. Some were presented during the cocktail, with models walking around the store wearing the Italian house’s jaw-dropping pieces.