On the evening of September 10, Swiss watch manufacturers Breitling celebrated the kickoff of the 2012 American football season at the company’s flagship New York boutique. Breitling, a family-run business, have developed a close relationship with brand ambassador Mark Sanchez, quarterback of the New York Jets. Guests at the event were treated to football-inspired cuisine, while Mark Sanchez and members of the New York Jets Flight Crew Cheerleaders happily mingled throughout the room amongst the latest timepieces from Breitling.
“With Breitling’s flagship boutique in the heart of Manhattan, the synergy between New York Jet Mark Sanchez and our brand is a complete fit,” said Thierry Prissert, President of Breitling USA. “We look forward to hosting many more events with Mark Sanchez and wish him great success in the upcoming football season.”
Fans of the game and luxury alike are certain to enjoy future collaborations between Breitling and the New York Jets throughout the season.
Source and photos courtesy Breitling press release, available upon request.