Brand: Milus

5 Questions With Doron Basha, CEO and President Of MILUS USA

5 Questions With Doron Basha, CEO and President Of MILUS USA

  Haute Time: Tell us some of the most exciting developments at Milus today? Doron Basha: We discovered that Milus was involved in a US Navy Program to save airmen’s lives during the Pacific campaign during WW2. The program was called “Life Barter Kits”, in essence, airmen would be given a hermetically sealed durable rubber case containing valuable gold items and a watch – namely a Milus Watch inside in order to potentially trade for their life, in the event they were forced to parachute onto islands of the Pacific populated by indigenous tribes who were often cannibalistic in those years. READ MORE

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