Baume & Mercier Unveils “Celebrate Giving” Campaign

First Cartier, now Baume & Mercier! The luxury watchmaker has unveiled Celebrate Giving, a short film set during the holidays about taking time to be with the ones you love, to celebrate the moments that matter and to give the gift of Baume & Mercier.

Rudy Chavez, the President of Baume & Mercier North America, commented, “Video content is a beautiful and appropriate way to tell a story. And since our brand celebrates giving and marking life moments, video has the ability to convey emotions and the beauty of personal relationships in a way no other medium can.”

Jeff Grover, the actor cast to play the father owns his own vintage Baume & Mercier that was given to him by his own parents for his 35th birthday. It remains one of his most cherished possessions.

Video courtesy Baume & Mercier.