Bar Refaeli Helps Piaget Celebrate Rose Day

This week luxury watchmaker Piaget celebrated the rose, a universal symbol of beauty which has appeared in the manufacture’s creations since the 1960s. The flowers were a lifelong passion for company founder Yves Piaget, who even served as a jury member for the Geneva International Competition of New Roses. Piaget’s love of roses was cemented when, in 1982, the famous rose breeder Meilland named his Competition-winning rose the “Yves Piaget rose”.

As a tribute to the Yves Piaget rose and the collections inspired by it, the first “Piaget Rose Day” took place yesterday, June 13. The day, which will become an annual event, was celebrated at Piaget boutiques and gardens worldwide. In Paris, model Bar Refaeli (who is the face of Piaget) hosted a private concert at the Jardin des Tuileries, where Melody Gardot (the muse of the Piaget Rose collection) sang “La Vie en Rose”. The storefront of the manufacture’s Place Vendôme boutique was also covered in Yves Piaget roses. In New York, the Piaget Rose Day was celebrated at the Botanical Garden, where a Piaget Rose bush was planted.

Piaget has also launched a competition on its Facebook page which allows fans to post messages for their loved ones based on the rose theme. Once posted, the message will be transformed into a rose before finding its place on a world map serving to identify the geographical origin of each testimony. Fans will be able at any time to read the messages posted and to appreciate their content. The person who posts the most beautiful testimony will be invited on a journey based on theme of exploring roses through all five senses at Piaget’s ateliers in Geneva.

Photos courtesy Piaget.

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