Luxury watchmaker Audemars Piguet has unveiled a new global advertising campaign dedicated to women. The new high-fashion ads feature model and Vogue staple Anouck Lepère wearing the Ladies Royal Oak Selfwinding in stainless steel with diamonds.
According to the manufacture, the campaign is meant to reflect Audemars Piguet’s spirit of independence – the idea that “there are exceptions to every rule”. The ads also complement Audemars Piguet’s men’s campaign from last year, which read, “To break the rules you must first master them”.
Francois-Henry Bennahmias, the CEO of Audemars Piguet, told us, “Audemars Piguet appeals to strong-minded, independent women, who appreciate progressive beauty, craftsmanship and heritage. These values keep driving the brand’s vision through time, they are the soul of Audemars Piguet and we feel this new advertising campaign captures the essence of our brand.”
Audemars Piguet has a long history with women, having created timepieces and movements for women since 1883. Today, Jasmine Audemars, the Chairwoman of the Board of Directors at Audemars Piguet, is the only woman heading a major watch manufacturer.
Tim Sayler, the Chief Marketing Officer at Audemars Piguet, added, “Audemars Piguet’s modernity is again at the centre of this new advertising campaign. We wanted to portray the Audemars Piguet woman with her unique sense of beauty and elegance, and especially her strong character and attitude. She appreciates our history and craftsmanship, but is clearly a woman of today and tomorrow who defies convention and likes to follow her own path. Just like our watches, the Audemars Piguet woman is exceptional in every sense. We think this iconic image also represents an exception in the world of female watch advertising.”
Check out Anouck in action in the video from the campaign!
Photos courtesy Audemars Piguet.